Privacy Policy

This privacy policy sets out how Alighieri uses and protects any information that you give when you use this website.

Alighieri is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Alighieri may change this policy from time to time. Any changes to this policy will be published on our website.


How we collect your information

We may collect your personal information though the following ways:

When you register or use (‘Our Website’) When you are registered at one of our Alighieri customer events When you contact Alighieri by telephone, email or direct message on one of our social channels When you enter any prize draws or competitions run by Alighieri When completing any surveys that we send to you for research purposes (although you are under no obligation to complete these) When completing any forms for transactional, employment or other purposes

What we collect

When creating an Alighieri account, we may collect the following personal information:

Name Email address Delivery address Billing address Telephone number Mobile number

In addition to personal details such as name, address, email address and phone number, Alighieri may also collect the following information:

Details of transactions you make with Alighieri (via the website, phone, email or at an Alighieri event) Details of when you contact Alighieri by email, post, telephone or direct message via one of our social channels. Please note that we may keep a record of such correspondence.

What we do with the information we gather

We treat all your personal information as private and confidential, although we reserve the right to disclose this information in certain circumstances, as also set out below.

We will use and process your personal information in accordance with the Data Protection Act 1998, as amended from time to time, as well as any other relevant data protection or privacy legislation.

We require this information to understand your needs and provide you with a better service for the reasons listed below:

Process any orders that you make via the Website, phone, email or at one of our events Process payments and prevent fraudulent transactions (we may retain your details for these purposes for a reasonable period of time and we may pass your details to a third party to carry out these functions) With your consent, retain your personal information, preferences and details of your transactions in order to keep you informed by email, mobile messaging, telephone and/or through other digital means including social media platforms, about products and services including special offers, discounts, promotions, events, competitions and so on offered by Alighieri, as well as recommending those which we feel will be of particular interest to you. Register you on the Website to set you up with an account, we will use your personal information to maintain and update your account (e.g. such as a change of address) Assess and process your job application (we may retain a record of your information for a reasonable period of time following the end of our recruitment selection process for administration purposes) Carry out assessment and analysis (for example market, customer and product analysis) to enable us to review, develop and improve the products or services which we offer You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your personal information or any other information we obtain about you, we are entitled do so. You agree that you do not object to us using your personal information for any of the purposes outlined in this privacy policy and you confirm that you do not and will not consider any of these purposes as a breach of any of your rights under the Privacy and Electronic Communications (EC Directive) Regulations 2003. In circumstances where you contact us by telephone, calls may also be monitored without your consent for the following circumstances: to provide evidence of a business transaction; to prevent or detect a crime; to investigate the unauthorised use of a telecom system; to ensure that a business complies with regulatory procedures; to see that quality standards or targets are being met; in the interests of national security; and to secure the effective operation of the telecom system.

We will not keep your personal information processed by us for any purpose or purposes for longer than is necessary for that purpose or for those purposes. Under data protection legislation you have the right to access information held about you. If you chose to exercise this right, then any access request may be subject to a fee to meet our costs in providing you with details of the information we hold about you.

Controlling your personal information

You may choose to restrict the collection or use of your personal information by clicking the box to indicate that you do not want the information to be used for direct marketing purposes whenever you are asked to fill in a form on the website.

Updating Your Personal Information

You can update your personal information anytime by accessing your account on

How Can I Unsubscribe?

If at any point you no longer wish us to hold your personal information or you do not wish to receive information from us, then there are a number of ways you can unsubscribe:

You can click the “unsubscribe” link in any communication that we send to you by email which will automatically unsubscribe you from that type of communication. Alternatively, you can contact our customer services at


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online as below:

Restricting access to personal information Maintaining technology products to prevent unauthorized computer access Securely destroying your personal information when it’s no longer needed for our record retention purposes

Alighieri uses 128 bit SSL (secure sockets layer) encryption technology when processing your financial details. 128-bit SSL encryption is approximated to take at least one trillion years to break, and is the industry standard.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Disclosure of Personal Information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

In exceptional circumstances Alighieri may be required to disclose personal information, such as when there are grounds to believe that the disclosure is necessary to prevent a threat to life or health, or for law enforcement purposes.

If you believe that any information we are holding on you is incorrect or incomplete, please email us We will promptly correct any information found to be incorrect.


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.